Breaking Water with Kaleigh Carrow
Swim Drink Fish is highlighting members of our incredible ecosystem. This Breaking Water segment features Kaleigh Carrow. Kaleigh is the Brand Manager for Eucalan, a rinse-free laundry soap company that reduces water consumption and provides a longer life for fine garments.
Can you please introduce yourself and tell us where you work/what you do?
My name is Kaleigh Carrow, and I have recently started with Eucalan as their Brand Manager. We are a family-operated company, which my Grandmother-in-Law started over 30 years ago. My mission as the Brand Manager is to reach new demographics with our delicate wash, as well as to educate our customers on the many ways to use our product.
Could you tell us about your personal connection to water?
I grew up camping and boating along the Thousand Islands. The St. Lawrence River became a family respite each year and forged some of my earliest memories. When you grow up in a place so rooted in natural beauty, you learn from an early age that you need to consciously participate in its preservation.
Why do you think it’s important for brands to take initiative when it comes to protecting our planet?
Brands are faced every day with decisions that will impact our environment, Whether it be through sourcing, production, transportation, messaging, giving back, etc. There are so many ways to make a difference, that there is little excuse not to participate.
How does Eucalan prioritize protecting our planet and natural resources?
Eucalan is a delicate fabric wash that does not require rinsing. Whether using on a few delicate items or avoiding an automatic washing machine altogether, you cut back on 50% of your laundry’s water usage each time.
Eucalan is a well-loved alternative to dry-cleaning, which use toxic air pollutants that have catastrophic consequences on the environment. Dry cleaners’ use of Perchloroethylene can contaminate water supplies and soils, making them toxic for the people, animals, and plants that live there.
Do you have anything else that you'd like to share about your work, your connection to water, or how we can encourage people to join the movement for a swimmable, drinkable, fishable future?
For Eco Wash Tips, check out the Laundry Lessons on our website. You’ll learn simple ways to conserve water, as well as tips about common laundry practices to avoid.
Clif Family Foundation is proud to support hundreds of organizations that are working tirelessly to strengthen our food system, enhance equitable community health outcomes, and protect the places we play by being stewards of our environment and natural resources. Their desire is to leave the world a better place for our children.
