RBC, Waterkeeper, and the swim drink fish movement
We are honoured that RBC is returning as the presenting sponsor of the annual Waterkeeper Gala and Art Auction
If you’ve spent more than five minutes with someone from Lake Ontario Waterkeeper, you’ve heard the words “Swim Drink Fish”.
We probably walked into your office wearing our T-shirts with the icons for swimmable, drinkable, fishable water splashed across the chest.
If you’re an old-school Waterkeeper supporter, then you may even sport a faded, holey edition of one of these shirts from ten years ago. We see those around from time to time.
If you’re a hockey fan (which is to say, a Canadian), then the words “swimmable, drinkable, fishable” will also ring a bell. The RBC Blue Water Project commercials have been running throughout the hockey playoffs, reminding millions of people that a clean water future starts today.
RBC was one of the first supporters of Waterkeeper’s Swim Drink Fish project. Their foundation’s support helped Lake Ontario Waterkeeper create the Swim Guide, one of the most popular nonprofit apps in North America.
They supported the creation of the Drink Guide app, a partnership with The Water Chronicles that alerts you to Canadian drinking water advisories.
RBC was also instrumental in helping Lake Ontario Waterkeeper take on the National Water Centre, a new initiative to amplify the connection between Canadians and their waterways.
That’s why we are so honoured RBC will return as the presenting sponsor for the third annual Waterkeeper Gala and Art Auction. The Gala is scheduled for May 27, 2014 at Palais Royale in Toronto. The Co-Hosts for the evening are Edward Burtynsky and Gord Downie.
RBC’s commitment to water is backed by $50-million and the weight of its brand. Those commercials you see during the hockey game are part of a larger strategy to motivate Canadians to embrace a clean water future.
From May 5 to June 13, 2014, RBC is running a clean water contest. They are asking you to share the reason you love water - responses are tweeted out using the hashtag #swimdrinkfish.
Click here to share the reason you love water (no contest entry required).
Click here to enter the contest first and earn a chance at a freshwater getaway.
If you really want to show your stuff, mention the importance of protecting urban waterways. Our cities’ waterfronts have been ravaged by stormwater and sewage pollution for the last century. It’s one of the biggest environmental problems our country faces and the focus of many recent RBC Blue Water Project grants.
Launched in 2007, the RBC Blue Water Project is a 10-year global charitable commitment of $50 million to help protect fresh water, now and for future generations.
